Press Release

Martijn Eindhoven, Yield & Advertising Manager at Sanoma Media, discusses the ADAPT Platform in in more detail

Sanoma Media, a leading pan-European publisher, announced it is rolling out an automated trading platform. Here Yield & Advertising Manager, Martijn Eindhoven, discusses the proposition in more detail, how it will help its third party publisher partners, and why it has added a service layer for those buyers without the resource or know-how to execute automated buys.

Read the full interview on ExchangeWire