Include Mobile In-app Within Your Revenue Strategy
Integrated within 360 Polaris, Mobile offers content providers an easy solution to optimise all of their smartphone and tablet inventory, whether users are within an app environment or when surfing the mobile web.
Mobile enables content providers to:
• Develop a programmatic strategy to include all channels and devices, mobile web and in-app, particularly video.
• Help partners deliver the right message to the right audience, at the right time, and the right place.
• Maintain full control of your programmatic sales and revenue through one unified platform.
Average video viewing times on mobile devices has grown by more than 200 hours a year since 2012. Mobile video is rising up to take a central role in influencing and enhancing the purchasing process. It’s why mobile video ad spending is already growing faster than any other digital advertising format. And a multi-screen revenue strategy for content providers has never been so important.
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