Nettavisen signs up Improve Digital as exclusive programmatic partner
Improve Digital, the advanced monetisation technology platform for publishers, has been exclusively selected by leading Norwegian news publisher Nettavisen to power the premium programmatic strategy of its consumer brands including popular newspaper website Nettavisen.no.
Improve Digital first collaborated with Nettavisen last summer, and following strong results Improve Digital’s 360 Platform has been secured exclusively to power the publisher’s programmatic strategy and maximise revenue across display, video and rich-media across all verticals.
Improve Digital is committed to increasing revenue for media owners, and provides an innovative programmatic platform to automate and improve the monetisation of advertising and audience, across all screens, and through all public and private sales channels. This deal enables Nettavisen to benefit from the same proven monetisation and optimisation capabilities hundreds of European publishers and media owners already rely on.
Nettavisen’s publisher brands include Nettavisen.no, Blogg.no, Dagsavisen.no, na24.no, Side2.no, and Side3.no. Together, they reach 3 million unique users weekly.
Nettavisen Head of Adops, Kjell Inge Vatshaug, states: “After a successful period working with Improve Digital, the results speak for themselves. We’ve experienced a steady increase in our revenues and also gained considerable improvement in our efficiency in terms of less handling of ad-networks, deals and other buyers of our ads. The permanent death of passbacks on our adserver alone represents a great upside for us in terms of less internal costs and improved focus on more important issues. I look forward to building on this success further with Improve Digital.”
Improve Digital SVP Commercial Bastiaan Spaans added: “We’re delighted to be selected by Nettavisen to be exclusive partner to help them embrace the revenue and profit opportunities programmatic provides”.
Amsterdam, 4 April 2016