Norway’s content providers expand to a full-stack holistic programmatic strategy with Improve Digital
Norway’s publishers 1881.no, Itavisen.no and Liverpool.no, have expanded their partnership with Improve Digital, Europe’s leading full-stack advertising platform, to a holistic advertising strategy.
With the new full-stack programmatic strategy, the Norwegian content providers will be utilising Improve Digital’s all-in-one advertising solution, 360 Polaris, that integrates both a premium ad server and a supply-side platform (SSP). It allows them to have all campaigns, ranging from Deal_IDs to direct, from all buyers to compete in one single system. With ultimate competition, the newly adopted full-stack programmatic strategy will drive revenue, provides the content providers with full transparency and gives them maximum control and insights.
Stein Thomas, Head of Ad Operations at Digitale Medier 1881 AS says: “Improve Digital has been a great partner in developing our strategy to now move to a full-stack holistic approach. The unprecendented transparency, full control and insights as well as the growth in revenue have been key motivators for us to evolve our strategy.”
Rogier Lammers, Country Manager for the Nordics, adds: “We are thrilled to be working together with some of Norway’s most premium content providers and help them take this next step in their advertising strategy. These are the first content providers in Norway to use a full-stack solution and we’re looking forward to expand the knowledge and implication of this among content providers across the region.”
Oslo, 13 June 2017