Improve Digital invests in development and expansion
Dutch-based tech platform Improve Digital is earmarking €12m (£9.37m) for investment into platform development and geographical expansion. A subsidiary of Swisscom, the SSP is planning to bolster its programmatic video offerings and drive further growth in Europe.
The company is reacting to the increasing spend on programmatic advertising, particularly in the German-speaking markets, Nordics, France, and Italy.
“Improve Digital is profitable and scaling rapidly”, comments Janneke Niessen, co-founder and CIO, Improve Digital. “We’re committed to investment in new technology solutions and European growth to meet the needs of our current and future customers, and this investment will allow us to move even faster and more ambitiously.”
Helping with Improve Digital’s expansion plans will be newly appointed COO, Marc Roos, joining the company from mobile communication platform imgZine.