Real-time bidding (RTB) – how it works and how to use it
Real time bidding (RTB) has become real time hype. Everyone is talking about it, everyone wants it. Improve Digital has a good experience in bidding in real time and we shared it with Jo Bowman from the subscription only industry magazine Warc.com. The result is a comprehensive guide to RTB.
‘When so much of what consumers do on the internet is done in real time, it seems like it’s about time for online advertising to
move at a similar pace. With real-time bidding – a still-nascent method of buying display ad space online – there’s a chance to
move away from the wastage of bulk buys and the time-consuming efforts involved in negotiating directly with individual
website publishers. Crucially, there’s also the opportunity to put to work the wealth of data that marketers have on their
customers and their target audience, along with everything websites know about their users.’ Jo Bowman ‘Real-time bidding – how it works and how to use it’
Do you want to know how it works and how to use it?