Improve Digital Blog

Stay ahead of the latest trends in digital advertising with help from our industry insiders

Industry Predictions

When you turn ten, you look ahead: The Improve Digital Lab #TheNext10 Industry Predictions

GDPR

It Takes 3 to Tango: Why Publishers, DSPs & SSPs Should Partner & Align Towards GDPR Compliance

transparency

Can Programmatic Actually Be Transparent? Three Cornerstones of an Accountable Sell-Side Ad Tech Provider

It Takes 3 to Tango: Why Publishers, DSPs & SSPs Should Partner & Align Towards GDPR Compl...

April 5, 2018 | Marc Roos, COO

“How do I achieve compliancy?” is the current hot topic in digital advertising. The truth: it’s easier for organisations to achieve GDPR complia...

Reporting

3 steps to leveraging the data swamp: turn data overwhelm into revenue control

March 12, 2018 | Roxanne Borra, International Yield Manager

Good reporting is the life blood of any effective organisation. Clean data, clear reporting insight and right strategy are points on a continuum to ma...

Industry Predictions

A Q&A with Andrew Buckman, MD EMEA, Sublime Skinz

February 27, 2018 | Andrew Buckman, MD EMEA at Sublime Skinz

What does the future hold for programmatic advertising? The future of programmatic advertising will no longer involve the word programmatic! Most age...

Industry Predictions

When you turn ten, you look ahead: The Improve Digital Lab #TheNext10 Industry Predictions

| Communication,

With Improve Digital's 10-year anniversary, rather than looking back, we'd like to look forward. In preparation for our main Improve Digital Summit, 2...

transparency

Why Transparency and Sustainability in Programmatic Matter Now, More Than Ever

January 12, 2018 | Sebastiaan Moesman, Chief Executive Officer

As we look back at a decade of programmatic advertising, it has been and continues to be an inspiring time to be in digital advertising. That’s true...

transparency

3 Ways the First-Price Auction will expand Programmatic Transparency & Revenue

December 4, 2017 | Sebastiaan Moesman, Chief Executive Officer

Header bidding has changed digital ad trading forever. Now it’s even putting pressure on a foundation stone of the industry itself – the second-pr...

ads.txt

Q4 is here! So is Ads.txt, here’s how to be ready to give buyers what they need

October 27, 2017 | Harry Francis, Solution Specialist at Improve Digital

With the IAB’s recent roll-out of Ads.txt, buyers are not just clamouring for digital content providers to adopt the protocol, but will start weedin...