Turning Legacy TV Roads into Programmatic Superhighways
December 4, 2018 |
For years, full programmatic TV has seemed like an elusive dream in the digital ad industry. We’ve all been waiting for the moment when it will b...
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Recent Posts
A Programmatic Insider’s Run-Down in the Run-Up to Dmexco 2018
September 11, 2018 |
It’s that time of year again as the digital media world revs us for yet another edition of DMEXCO. This tenth edition will once again bring together...
10 Tips to survive dmexco
August 3, 2018 |
Only a few weeks to go and once again, the media, digital marketing and technology world will meet in Cologne for the probably biggest dmexc...
Taking the Pulse of Programmatic: First Price Auction Offers Transparency for All Sides
May 30, 2018 |
What happens when you create an open industry forum on a hot topic like the first price auction? The result is that both sell and buy-side s...
Getting away from it all can help you find the answers: key takeaways from Venice for how the indust...
May 14, 2018 |
Discover the key takeaways Digital Consultant Julia Smith gathered at Improve Digital’s <Un/No Conference>. As an experienced moderator she gi...
It Takes 3 to Tango: Why Publishers, DSPs & SSPs Should Partner & Align Towards GDPR Compl...
April 5, 2018 |
“How do I achieve compliancy?” is the current hot topic in digital advertising. The truth: it’s easier for organisations to achieve GDPR complia...
3 steps to leveraging the data swamp: turn data overwhelm into revenue control
March 12, 2018 |
Good reporting is the life blood of any effective organisation. Clean data, clear reporting insight and right strategy are points on a continuum to ma...
A Q&A with Andrew Buckman, MD EMEA, Sublime Skinz
February 27, 2018 |
What does the future hold for programmatic advertising?
The future of programmatic advertising will no longer involve the word programmatic! Most age...