Improve Digital Blog

Stay ahead of the latest trends in digital advertising with help from our industry insiders

Industry Predictions

When you turn ten, you look ahead: The Improve Digital Lab #TheNext10 Industry Predictions

GDPR

It Takes 3 to Tango: Why Publishers, DSPs & SSPs Should Partner & Align Towards GDPR Compliance

transparency

Can Programmatic Actually Be Transparent? Three Cornerstones of an Accountable Sell-Side Ad Tech Provider

Taking the Pulse of Programmatic: First Price Auction Offers Transparency for All Sides

May 30, 2018 | Andrew Buckman, MD EMEA at Sublime Skinz

What happens when you create an open industry forum on a hot topic like the first price auction? The result is that both sell and buy-side s...

Industry Predictions

Getting away from it all can help you find the answers: key takeaways from Venice for how the indust...

May 14, 2018 | Julia Smith, Digital Consultant

Discover the key takeaways Digital Consultant Julia Smith gathered at Improve Digital’s <Un/No Conference>. As an experienced moderator she gi...

GDPR

It Takes 3 to Tango: Why Publishers, DSPs & SSPs Should Partner & Align Towards GDPR Compl...

April 5, 2018 | Marc Roos, COO

“How do I achieve compliancy?” is the current hot topic in digital advertising. The truth: it’s easier for organisations to achieve GDPR complia...

Reporting

3 steps to leveraging the data swamp: turn data overwhelm into revenue control

March 12, 2018 | Roxanne Borra, International Yield Manager

Good reporting is the life blood of any effective organisation. Clean data, clear reporting insight and right strategy are points on a continuum to ma...

Industry Predictions

A Q&A with Andrew Buckman, MD EMEA, Sublime Skinz

February 27, 2018 | Andrew Buckman, MD EMEA at Sublime Skinz

What does the future hold for programmatic advertising? The future of programmatic advertising will no longer involve the word programmatic! Most age...

Industry Predictions

When you turn ten, you look ahead: The Improve Digital Lab #TheNext10 Industry Predictions

| Communication,

With Improve Digital's 10-year anniversary, rather than looking back, we'd like to look forward. In preparation for our main Improve Digital Summit, 2...

transparency

Why Transparency and Sustainability in Programmatic Matter Now, More Than Ever

January 12, 2018 | Sebastiaan Moesman, Chief Executive Officer

As we look back at a decade of programmatic advertising, it has been and continues to be an inspiring time to be in digital advertising. That’s true...

transparency

3 Ways the First-Price Auction will expand Programmatic Transparency & Revenue

December 4, 2017 | Sebastiaan Moesman, Chief Executive Officer

Header bidding has changed digital ad trading forever. Now it’s even putting pressure on a foundation stone of the industry itself – the second-pr...

1 2 3 … 9 Next »

In The News

Al passo con il programmatic: l’asta first-price, un’alternativa più trasparente

It Takes 3 to Tango: Why Publishers, DSPs & SSPs Should Partner & Align Towards GDPR Compliance

Gutefrage.net entscheidet sich für Improve Digital

Improve Digital führt First Price Auction Option im Header Bidding ein

Improve Digital Launches First Price Auction Option for its Header Bidding Solution

Twitter Feed

Twitter feeds

@ImproveDigital July 13, 2018

How can I do #Programmatic advertising?? 👀 Watch our video for more info! bit.ly/2xwc4RY
@ImproveDigital July 11, 2018

#Hiring We're looking for Account Managers & Technical Account Managers! Have a look at our positions here: bit.ly/2lKDuiY

Get in touch

Join our team

Brand Centre

Recent Posts

Taking the Pulse of Programmatic: First Price Auction Offers Transparency for All Sides

Getting away from it all can help you find the answers: key takeaways from Venice for how the indust...

3 steps to leveraging the data swamp: turn data overwhelm into revenue control

A Q&A with Andrew Buckman, MD EMEA, Sublime Skinz

Why Transparency and Sustainability in Programmatic Matter Now, More Than Ever

3 Ways the First-Price Auction will expand Programmatic Transparency & Revenue

Categories

Instagram Feed

Like us on Facebook

In The News

Twitter Feed

Get in touch