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Magnan | Events

10 Tips to survive dmexco


Only a few weeks to go and once again, the media, digital marketing and technology world will meet in Cologne for the probably biggest dmexco so far. More than 1.000 exhibitors from 39 countries and around 40.000 visitors will come this year. 2018 marks the 6th time I will be attending the fair – so there were a lot of lessons learned in the past years that I would like to share with you. Here are my 10 tips to survive dmexco:


1. Book your trip & hotel well in advance

The prices can be insane during fair days, so book your flights and hotel as early as possible. If you don’t find a hotel in Cologne, you can check out accomodations in Dusseldorf and Bonn as well.


2. Prioritize & plan your targets

It’s good to think about your targets and plan your schedule around them before you go. Keeping organized will make it a stress-free event.


3. Book meetings in advance

Everyone has a busy schedule during fair days, so it’s better to make appointments 2 or 3 weeks prior to the event.


4. Download dmexco App

With 5 halls of exhibition and amazing speakers on the conference track, it’s always good to have a map and a schedule in your pocket – for this, you just need to download the official App.


5. Save some time in your schedule

The expo is not only the perfect place for business meetings, the conference part has a lot to offer, too. International high-profile speakers share their knowledge on dmexco stage – check the timetable and spare some time for that in your calendar!


6. Keep hydrated

It’s thirsty work talking business all day. Always have a bottle of water with you to make sure you stay hydrated between all the meetings. (Also, you can check out the stands for free refreshments 😉 )


7. Check out & use Social media

It’s an excellent source for valuable info around the event and a great opportunity for yourself to share your discoveries & experiences.


8. Buy your party tickets in advance

They are sold out fast! Better buy them in advance so you can network in the most enjoyable way with your industry peers until the next morning.


9. Don’t miss out on the booth parties!

On Day 1 (Wednesday), companies go all out to beat each other with amazing booth parties. The most legendary beer o’ clock starts at 16:00 at our Improve Digital booth in Hall 8/E040 – stop by! We beat our own record every year 🙂


10. Follow up with your new contacts

Only collecting business cards won’t make the deals – follow up with your new contacts within the week after the event to make the most out of your dmexco.