Programmatic Video, TV Turning Legacy TV Roads into Programmatic Superhighways December 4, 2018 | Kyra Steegs, Senior Director Video For years, full programmatic TV has seemed like an elusive dream in the digital ad industry. We’ve all been waiting for the moment when it will b...
Programmatic Video, TV Programmatic TV Advertising is Like Teenage Sex: But How Do You Do ‘It’ Right? October 24, 2017 | Kyra Steegs, Senior Director Video Programmatic TV advertising. It’s everywhere. It’s said to be the future of programmatic advertising but the more people talk about it, the more ...
Programmatic Video Discussing Out-Stream with Hearst Netherlands February 13, 2017 | Kyra Steegs, Senior Director Video Our Senior Director Video Kyra Steegs is joined by Lotte Gaasbeek and Pascalle Vallen from Hearst Netherlands. Together they discuss the opp...
Programmatic, Technology, Video Programmatic Can Be Your Biggest Ally in Winning the Battle for the Eyeballs and Business Models January 23, 2017 | Kyra Steegs, Senior Director Video It’s hardly a secret that today’s TV and video media landscape is undergoing a period of both massive disruption and incredible opportunity. A...