The Rise and Rise of Programmatic Video
November 9, 2015 |
It’s no surprise that 2015 has seen a huge growth in the programmatic video space. Video brings the combination of sound, sight and motion further e...
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Recent Posts
Fighting For Short-Term Gain On Viewability Will Hurt Long-Term
June 9, 2015 |
What makes an ad viewable? Your answer may differ based on whether you work on the buy side or the sell side of this industry, or even somewhere in th...
Programmatic & Video: The Time Is Now
September 3, 2014 |
publishers are missing out on an opportunity for more revenue through added competition and the dynamic CPM bidding that comes from programmatic
...
On the ground at Mobile World Congress 2014
March 5, 2014 |
Last week Tim and I were fortunate enough to attend Mobile World Congress in Barcelona, the world's largest exhibition for the mobile industry.
Our d...