Programmatic advertising makes up around 16% of the advertising investment in Spain. The constant growth encourages a new way of thinking about digit...
I am fairly certain that young Janneke Niessen would not have listened to any advice from her older self. When I started out in the tech industry, I w...
Improve Digital has been operating in the beautiful city of Madrid for almost four years now. During this period we have never experienced so much int...
Programmatic has long had the association of complexity, risk, and confusion, but as it continues to move up the industry agenda, growing in stature a...
Publishers need a 1st party data strategy. Driving relevant content towards specific users is an effective way of increasing inventory and thus boosti...
January 14, 2014 | Timo de Geus, Lead Technical Operations
Although web publishers and media companies are collecting consumer data at a faster pace and in greater volumes[1], the focus on putting consumer dat...