The state of the Finnish ad tech industry, today and tomorrow
March 20, 2017 |
Improve Digital Senior Director Business Development, Rogier Lammers, together with his team, frequently visits the different Nordic markets. In this ...
Stay ahead of the latest trends in digital advertising with help from our industry insiders
Recent Posts
Ad blocking: our view
January 22, 2016 |
Ad blocking is an issue that as an industry we need to tackle as a unified front. Often, when a consumer installs an ad blocker they give a clear sign...
360 Automated Guaranteed: helping our publishers maximise revenue and control
January 11, 2016 |
Improve Digital has launched 360 Automated Guaranteed. Put simply, this enables publishers to run guaranteed campaigns on a programmatic basis.
&nb...
The Rise and Rise of Programmatic Video
November 9, 2015 |
It’s no surprise that 2015 has seen a huge growth in the programmatic video space. Video brings the combination of sound, sight and motion further e...
Fighting For Short-Term Gain On Viewability Will Hurt Long-Term
June 9, 2015 |
What makes an ad viewable? Your answer may differ based on whether you work on the buy side or the sell side of this industry, or even somewhere in th...
Advice for my younger self: It’s about style and substance
October 30, 2014 |
I am fairly certain that young Janneke Niessen would not have listened to any advice from her older self. When I started out in the tech industry, I w...
Programmatic & Video: The Time Is Now
September 3, 2014 |
publishers are missing out on an opportunity for more revenue through added competition and the dynamic CPM bidding that comes from programmatic
...
On the ground at Mobile World Congress 2014
March 5, 2014 |
Last week Tim and I were fortunate enough to attend Mobile World Congress in Barcelona, the world's largest exhibition for the mobile industry.
Our d...