Turning Legacy TV Roads into Programmatic Superhighways
December 4, 2018 |
For years, full programmatic TV has seemed like an elusive dream in the digital ad industry. We’ve all been waiting for the moment when it will b...
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Recent Posts
Programmatic TV Advertising is Like Teenage Sex: But How Do You Do ‘It’ Right?
October 24, 2017 |
Programmatic TV advertising. It’s everywhere. It’s said to be the future of programmatic advertising but the more people talk about it, the more ...
Is the Programmatic Open Market Ready for Video Advertising?
May 18, 2017 |
There’s been plenty of focus recently on how online video is the new frontier in the industry as video ads gain increasing attention from eyebal...
Discussing Out-Stream with Hearst Netherlands
February 13, 2017 |
Our Senior Director Video Kyra Steegs is joined by Lotte Gaasbeek and Pascalle Vallen from Hearst Netherlands. Together they discuss the opp...