Programmatic Archives - Improve Digital Blog

Stay ahead of the latest trends in digital advertising with help from our industry insiders

Can Programmatic Actually Be Transparent? Three Cornerstones of an Accountable Sell-Side Ad Tech Pro...

August 21, 2017 | Rene Plug, Chief Strategy Officer

The digital content industry has taken its head out of the sand when it comes to the transparency issues in programmatic. Upheavals in the industry ha...

Advertising, Programmatic, Technology

If you have a screw, don’t use a hammer: an insider’s look at how to get header bidding right

August 9, 2017 | Michele Appello & Jan-Willem Borsboom,

With the industry currently moving towards header bidding as its go-to programmatic tool, it’s a good moment to stop and take stock. Header bidding ...

Events, News, Programmatic

The state of the Finnish ad tech industry, today and tomorrow

March 20, 2017 | Rogier Lammers, Senior Director Business Development Nordics

Improve Digital Senior Director Business Development, Rogier Lammers, together with his team, frequently visits the different Nordic markets. In this ...

Programmatic, TV, Video

The Future of Video: Working Towards Ubiquitous Programmatic TV

January 27, 2017 | Rene Plug, Chief Strategy Officer

With 2016 gone, it’s time to look ahead. In our industry, that is as fast moving as it is, it’s worthwhile to pause and consider what’s coming o...

Programmatic, Technology, Video

Programmatic Can Be Your Biggest Ally in Winning the Battle for the Eyeballs and Business Models

January 23, 2017 | Kyra Steegs, Senior Director Video

It’s hardly a secret that today’s TV and video media landscape is undergoing a period of both massive disruption and incredible opportunity. A...

Programmatic

Rethinking Programmatic: Towards a Transparent Trading Model

December 22, 2016 | Garry Turkington, Chief Technology Officer

For some time now, the rapid pace of change in the online publishing industry has led to a widening gulf between programmatic providers and publishers...

Improve Digital, programmatic, trading methods, header bidding, 360 Polaris

Programmatic, Revenue

The 5 programmatic trading methods explained: choose one that puts your revenue goals first

November 8, 2016 | Angelique Reym, Global Director Yield Strategy

As we’re heading into the year’s fourth quarter, we’re heading into a time when publishers are finalising revenue targets for next year, and how...

Programmatic

The New Alternative for Digital Publishers – A Conversation with Improve Digital’s CEO J...

October 11, 2016 | Joelle Frijters, CEO & Co-Founder

Eight years after co-founding Improve Digital with Janneke Niessen, CEO Joelle Frijters looks back on the ever-changing real-time advertising industry...

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In The News

Al passo con il programmatic: l’asta first-price, un’alternativa più trasparente

It Takes 3 to Tango: Why Publishers, DSPs & SSPs Should Partner & Align Towards GDPR Compliance

Gutefrage.net entscheidet sich für Improve Digital

Improve Digital führt First Price Auction Option im Header Bidding ein

Improve Digital Launches First Price Auction Option for its Header Bidding Solution

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