Warum Transparenz im Programmatic Markt so wichtig ist
October 4, 2016 |
Transparenz schafft Vertrauen
Ich kenne einen Publisher – nicht unser Kunde – der herausgefunden hat, dass sein Ad-Tech-Anbieter aus seinen Einna...
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Recent Posts
Programmatic: Why the death of the salesman is far from reality
May 9, 2016 |
Programmatic advertising has become the new main standard of how online display advertising is traded between publisher and buyer. In line, many publi...
Warum holistische Optimierung die richtige Lösung für Publisher ist
April 26, 2016 |
Ich kann verstehen, warum sich Publisher bei dem Gedanken, nur eine einzelne Plattform zu nutzen erst einmal unwohl fühlen; dass sie denken könnten,...
Tales From Copenhagen
March 29, 2016 |
Last month we successfully hosted our pop-up office in Denmark’s capital Copenhagen. It’s always a pleasure to visit Copenhagen. We’ve been work...
Programmatic 2020: Man and machine
August 25, 2015 |
Huge changes stand before us, writes Improve Digital's Jonathan Di Sapia - and the smartest publishers are investing now to face them.
At the end o...
Improve Digital Helps Prepare the Industry’s Next Generation of Programmatic Leaders
April 16, 2015 |
#AccademiaRTB is a project started in 2014 by Improve Digital and its team members Luca Brighenti (Manager Demand & Partnerships) and Riccardo Gug...
Preparing for the Programmatic Future
March 18, 2015 |
Certainly, I can hear the feedback from readers now – “Sure, old news. Move along.” Depending on the region and country where you live, it may h...
Video & Programmatic: Making The Most Of A Seller’s Market
November 11, 2014 |
Across the online video advertising market, demand consistently outweighs supply by a large margin. Essentially, it is display advertising circa 2008,...