For many in the industry, programmatic is now second nature, and it is easy to take that knowledge for granted. The truth, however, is that even the m...
Advancing the state of play for programmatic sales in Europe requires a commitment to education, a true passion for the space, and, some days, a bit o...
December 5, 2014 | Angelique Reym, Global Director Yield Strategy
At Improve Digital we have noticed an interesting pattern emerging over recent months. Deal ID, which has been in circulation within the programmatic ...
This past week, I had the good fortune to join with a diverse mix of industry friends and colleagues in Amsterdam for our jointly-hosted event with C...
Across the online video advertising market, demand consistently outweighs supply by a large margin. Essentially, it is display advertising circa 2008,...
Looking to grow RTB revenue? If so, First Look should be the last option you consider.
There are a number of very important considerations when under...
In today’s increasingly globalised society, many online publishers end up, unintentionally in a lot of cases, obtaining users from all over the worl...