The 10 Commandments of Programmatic Sales
July 3, 2015 |
For many in the industry, programmatic is now second nature, and it is easy to take that knowledge for granted. The truth, however, is that even the m...
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Recent Posts
Preparing for the Programmatic Future
March 18, 2015 |
Certainly, I can hear the feedback from readers now – “Sure, old news. Move along.” Depending on the region and country where you live, it may h...
YET ANOTHER TOP TEN LIST: Myths and Misunderstandings in Programmatic
February 17, 2015 |
Advancing the state of play for programmatic sales in Europe requires a commitment to education, a true passion for the space, and, some days, a bit o...
Deal IDs: The Good, The Bad, And The…Alternative
December 5, 2014 |
At Improve Digital we have noticed an interesting pattern emerging over recent months. Deal ID, which has been in circulation within the programmatic ...
Key Takeaways: ‘Lesson Learned In Digital’
November 21, 2014 |
This past week, I had the good fortune to join with a diverse mix of industry friends and colleagues in Amsterdam for our jointly-hosted event with C...
Video & Programmatic: Making The Most Of A Seller’s Market
November 11, 2014 |
Across the online video advertising market, demand consistently outweighs supply by a large margin. Essentially, it is display advertising circa 2008,...
Giving RTB partners ‘first look’ hurts the publisher’s bottom line
October 8, 2014 |
Looking to grow RTB revenue? If so, First Look should be the last option you consider.
There are a number of very important considerations when under...
Right User, Right Time, Right Place? Monetising the Borderless Web
July 25, 2014 |
In today’s increasingly globalised society, many online publishers end up, unintentionally in a lot of cases, obtaining users from all over the worl...