transparency Archives - Improve Digital Blog

Stay ahead of the latest trends in digital advertising with help from our industry insiders

Taking the Pulse of Programmatic: First Price Auction Offers Transparency for All Sides

May 30, 2018 | Andrew Buckman, MD EMEA at Sublime Skinz

What happens when you create an open industry forum on a hot topic like the first price auction? The result is that both sell and buy-side s...

transparency

Why Transparency and Sustainability in Programmatic Matter Now, More Than Ever

January 12, 2018 | Sebastiaan Moesman, Chief Executive Officer

As we look back at a decade of programmatic advertising, it has been and continues to be an inspiring time to be in digital advertising. That’s true...

transparency

3 Ways the First-Price Auction will expand Programmatic Transparency & Revenue

December 4, 2017 | Sebastiaan Moesman, Chief Executive Officer

Header bidding has changed digital ad trading forever. Now it’s even putting pressure on a foundation stone of the industry itself – the second-pr...

transparency

A Q&A with Pierre Bohren, Director Digital Business, Admeira

October 11, 2017 | Pierre Bohren, Digital Business Manager

Tell us a bit about Admeira Admeira is a media sales house company in Switzerland and has a multimedia portfolio with advertising opportunities in mo...

transparency

Business Model Transparency Shouldn’t Be A Unique Selling Point

October 6, 2017 | Sebastiaan Moesman, Chief Executive Officer

A lot has happened in the last year, and the programmatic industry is at a turning point: It must educate, control, check and adapt, or it f...

transparency, Improve Digital, transparency, trust, programmatic

Programmatic, Technology, transparency

Can Programmatic Actually Be Transparent? Three Cornerstones of an Accountable Sell-Side Ad Tech Pro...

August 21, 2017 | Rene Plug, Chief Strategy Officer

The digital content industry has taken its head out of the sand when it comes to the transparency issues in programmatic. Upheavals in the industry ha...