Capitalising on Mobile Video Demand
March 7, 2017 |
With audiences spending more time than ever watching online video, revenue opportunities for content providers are also expanding. But how can the...
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Recent Posts
The Future of Video: Working Towards Ubiquitous Programmatic TV
January 27, 2017 |
With 2016 gone, it’s time to look ahead. In our industry, that is as fast moving as it is, it’s worthwhile to pause and consider what’s coming o...
Programmatic Can Be Your Biggest Ally in Winning the Battle for the Eyeballs and Business Models
January 23, 2017 |
It’s hardly a secret that today’s TV and video media landscape is undergoing a period of both massive disruption and incredible opportunity. A...
There’s a lot of confusion about what full programmatic TV will bring
June 14, 2016 |
Let’s get clear before taking a peak into the future
Last month, while I was at TV Connect London, I noticed that while programmatic TV was the big...
Video & Programmatic: Making The Most Of A Seller’s Market
November 11, 2014 |
Across the online video advertising market, demand consistently outweighs supply by a large margin. Essentially, it is display advertising circa 2008,...