Mobile, Technology, Video Capitalising on Mobile Video Demand March 7, 2017 | Dana Ghazzi, Product Manager Video With audiences spending more time than ever watching online video, revenue opportunities for content providers are also expanding. But how can the...
Programmatic, TV, Video The Future of Video: Working Towards Ubiquitous Programmatic TV January 27, 2017 | Rene Plug, Chief Strategy Officer With 2016 gone, it’s time to look ahead. In our industry, that is as fast moving as it is, it’s worthwhile to pause and consider what’s coming o...
Programmatic, Technology, Video Programmatic Can Be Your Biggest Ally in Winning the Battle for the Eyeballs and Business Models January 23, 2017 | Kyra Steegs, Senior Director Video It’s hardly a secret that today’s TV and video media landscape is undergoing a period of both massive disruption and incredible opportunity. A...
Advertising, Video There’s a lot of confusion about what full programmatic TV will bring June 14, 2016 | Dana Ghazzi, Product Manager Video Let’s get clear before taking a peak into the future Last month, while I was at TV Connect London, I noticed that while programmatic TV was the big...
Programmatic, Research, Video Video & Programmatic: Making The Most Of A Seller’s Market November 11, 2014 | Kevin Fox, Fox Across the online video advertising market, demand consistently outweighs supply by a large margin. Essentially, it is display advertising circa 2008,...