Improve Digital Blog

Stay ahead of the latest trends in digital advertising with help from our industry insiders

Industry Predictions

When you turn ten, you look ahead: The Improve Digital Lab #TheNext10 Industry Predictions

GDPR

It Takes 3 to Tango: Why Publishers, DSPs & SSPs Should Partner & Align Towards GDPR Compliance

transparency

Can Programmatic Actually Be Transparent? Three Cornerstones of an Accountable Sell-Side Ad Tech Provider

Q4 is here! So is Ads.txt, here’s how to be ready to give buyers what they need

October 27, 2017 | Harry Francis, Solution Specialist at Improve Digital

With the IAB’s recent roll-out of Ads.txt, buyers are not just clamouring for digital content providers to adopt the protocol, but will start weedin...

Programmatic Video, TV

Programmatic TV Advertising is Like Teenage Sex: But How Do You Do ‘It’ Right?

October 24, 2017 | Kyra Steegs, Senior Director Video

Programmatic TV advertising. It’s everywhere. It’s said to be the future of programmatic advertising but the more people talk about it, the more ...

transparency

A Q&A with Pierre Bohren, Director Digital Business, Admeira

October 11, 2017 | Pierre Bohren, Digital Business Manager

Tell us a bit about Admeira Admeira is a media sales house company in Switzerland and has a multimedia portfolio with advertising opportunities in mo...

transparency

Business Model Transparency Shouldn’t Be A Unique Selling Point

October 6, 2017 | Sebastiaan Moesman, Chief Executive Officer

A lot has happened in the last year, and the programmatic industry is at a turning point: It must educate, control, check and adapt, or it f...

transparency, Improve Digital, transparency, trust, programmatic

Programmatic, Technology, transparency

Can Programmatic Actually Be Transparent? Three Cornerstones of an Accountable Sell-Side Ad Tech Pro...

August 21, 2017 | Rene Plug, Chief Strategy Officer

The digital content industry has taken its head out of the sand when it comes to the transparency issues in programmatic. Upheavals in the industry ha...

Advertising, Programmatic, Technology

If you have a screw, don’t use a hammer: an insider’s look at how to get header bidding right

August 9, 2017 | Michele Appello & Jan-Willem Borsboom,

With the industry currently moving towards header bidding as its go-to programmatic tool, it’s a good moment to stop and take stock. Header bidding ...

Programmatic Video

Is the Programmatic Open Market Ready for Video Advertising?

May 18, 2017 | Dana Ghazzi, Product Manager Video

There’s been plenty of focus recently on how online video is the new frontier in the industry as video ads gain increasing attention from eyebal...

Events

5 Key Ad Tech Takeaways from Mobile World Congress

April 5, 2017 | Daan Onland, SVP Demand & Partnerships

While MWC is still obviously a playground for the large mobile phone makers and telecom companies, the event is also attracting an increasing number o...

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In The News

Al passo con il programmatic: l’asta first-price, un’alternativa più trasparente

It Takes 3 to Tango: Why Publishers, DSPs & SSPs Should Partner & Align Towards GDPR Compliance

Gutefrage.net entscheidet sich für Improve Digital

Improve Digital führt First Price Auction Option im Header Bidding ein

Improve Digital Launches First Price Auction Option for its Header Bidding Solution

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Recent Posts

Q4 is here! So is Ads.txt, here’s how to be ready to give buyers what they need

Programmatic TV Advertising is Like Teenage Sex: But How Do You Do ‘It’ Right?

A Q&A with Pierre Bohren, Director Digital Business, Admeira

Business Model Transparency Shouldn’t Be A Unique Selling Point

Can Programmatic Actually Be Transparent? Three Cornerstones of an Accountable Sell-Side Ad Tech Pro...

If you have a screw, don’t use a hammer: an insider’s look at how to get header bidding right

Is the Programmatic Open Market Ready for Video Advertising?

5 Key Ad Tech Takeaways from Mobile World Congress

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