Discussing Out-Stream with Hearst Netherlands
February 13, 2017 |
Our Senior Director Video Kyra Steegs is joined by Lotte Gaasbeek and Pascalle Vallen from Hearst Netherlands. Together they discuss the opp...
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Recent Posts
The Future of Video: Working Towards Ubiquitous Programmatic TV
January 27, 2017 |
With 2016 gone, it’s time to look ahead. In our industry, that is as fast moving as it is, it’s worthwhile to pause and consider what’s coming o...
Programmatic Can Be Your Biggest Ally in Winning the Battle for the Eyeballs and Business Models
January 23, 2017 |
It’s hardly a secret that today’s TV and video media landscape is undergoing a period of both massive disruption and incredible opportunity. A...
Rethinking Programmatic: Towards a Transparent Trading Model
December 22, 2016 |
For some time now, the rapid pace of change in the online publishing industry has led to a widening gulf between programmatic providers and publishers...
The 5 programmatic trading methods explained: choose one that puts your revenue goals first
November 8, 2016 |
As we’re heading into the year’s fourth quarter, we’re heading into a time when publishers are finalising revenue targets for next year, and how...
The New Alternative for Digital Publishers – A Conversation with Improve Digital’s CEO J...
October 11, 2016 |
Eight years after co-founding Improve Digital with Janneke Niessen, CEO Joelle Frijters looks back on the ever-changing real-time advertising industry...
Warum Transparenz im Programmatic Markt so wichtig ist
October 4, 2016 |
Transparenz schafft Vertrauen
Ich kenne einen Publisher – nicht unser Kunde – der herausgefunden hat, dass sein Ad-Tech-Anbieter aus seinen Einna...
From phone to VR to smart TV: a holistic mobile ad ecosystem is the dream
July 8, 2016 |
Here’s what ad tech is doing now to make it a reality
Remember the internet before web browsers? I didn’t think so.
Before the advent of Netsc...