Improve Digital Blog

Stay ahead of the latest trends in digital advertising with help from our industry insiders

transparency

Why Transparency and Sustainability in Programmatic Matter Now, More Than Ever

TV

Turning Legacy TV Roads into Programmatic Superhighways

transparency

3 Ways the First-Price Auction will expand Programmatic Transparency & Revenue

Recent Posts

Advertising, Programmatic, Technology

If you have a screw, don’t use a hammer: an insider’s look at how to get header bidding right

August 9, 2017 | Michele Appello & Jan-Willem Borsboom,

With the industry currently moving towards header bidding as its go-to programmatic tool, it’s a good moment to stop and take stock. Header bidding ...

Programmatic Video, Improve Digital, Blog, programmatic

Programmatic Video

Is the Programmatic Open Market Ready for Video Advertising?

May 18, 2017 | Dana Ghazzi, Product Manager Video

There’s been plenty of focus recently on how online video is the new frontier in the industry as video ads gain increasing attention from eyebal...

Improve Digital, Blog, MWC, Barcelona

5 Key Ad Tech Takeaways from Mobile World Congress

April 5, 2017 | Daan Onland, SVP Demand & Partnerships

While MWC is still obviously a playground for the large mobile phone makers and telecom companies, the event is also attracting an increasing number o...

Pop-Up Office, Improve Digital, Blog

Events, News, Programmatic

The state of the Finnish ad tech industry, today and tomorrow

March 20, 2017 | Rogier Lammers, Senior Director Business Development Nordics

Improve Digital Senior Director Business Development, Rogier Lammers, together with his team, frequently visits the different Nordic markets. In this ...

Mobile, Technology, Video

Capitalising on Mobile Video Demand

March 7, 2017 | Dana Ghazzi, Product Manager Video

With audiences spending more time than ever watching online video, revenue opportunities for content providers are also expanding. But how can the...

Programmatic Video

Discussing Out-Stream with Hearst Netherlands

February 13, 2017 | Kyra Steegs, Senior Director Video

Our Senior Director Video Kyra Steegs is joined by Lotte Gaasbeek and Pascalle Vallen from Hearst Netherlands. Together they discuss the opp...

Programmatic, TV, Video

The Future of Video: Working Towards Ubiquitous Programmatic TV

January 27, 2017 | Rene Plug, Chief Strategy Officer

With 2016 gone, it’s time to look ahead. In our industry, that is as fast moving as it is, it’s worthwhile to pause and consider what’s coming o...

Programmatic, Technology, Video

Programmatic Can Be Your Biggest Ally in Winning the Battle for the Eyeballs and Business Models

January 23, 2017 | Kyra Steegs, Senior Director Video

It’s hardly a secret that today’s TV and video media landscape is undergoing a period of both massive disruption and incredible opportunity. A...

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Twitter feeds

@ImproveDigital May 9, 2019

We are @thenextweb 2019 today and we are ready to witness what the future of #tech and #digitalbusiness has in stor… twitter.com/i/web/status/1…
@ImproveDigital April 23, 2019

Improve Digital’s Country Manager France, Philippe Guillemot, joined a discussion about header bidding’s impact on… twitter.com/i/web/status/1…

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