Is the Programmatic Open Market Ready for Video Advertising?
May 18, 2017 |
There’s been plenty of focus recently on how online video is the new frontier in the industry as video ads gain increasing attention from eyebal...
Stay ahead of the latest trends in digital advertising with help from our industry insiders
Recent Posts
5 Key Ad Tech Takeaways from Mobile World Congress
April 5, 2017 |
While MWC is still obviously a playground for the large mobile phone makers and telecom companies, the event is also attracting an increasing number o...
The state of the Finnish ad tech industry, today and tomorrow
March 20, 2017 |
Improve Digital Senior Director Business Development, Rogier Lammers, together with his team, frequently visits the different Nordic markets. In this ...
Capitalising on Mobile Video Demand
March 7, 2017 |
With audiences spending more time than ever watching online video, revenue opportunities for content providers are also expanding. But how can the...
Discussing Out-Stream with Hearst Netherlands
February 13, 2017 |
Our Senior Director Video Kyra Steegs is joined by Lotte Gaasbeek and Pascalle Vallen from Hearst Netherlands. Together they discuss the opp...
The Future of Video: Working Towards Ubiquitous Programmatic TV
January 27, 2017 |
With 2016 gone, it’s time to look ahead. In our industry, that is as fast moving as it is, it’s worthwhile to pause and consider what’s coming o...
Programmatic Can Be Your Biggest Ally in Winning the Battle for the Eyeballs and Business Models
January 23, 2017 |
It’s hardly a secret that today’s TV and video media landscape is undergoing a period of both massive disruption and incredible opportunity. A...
Rethinking Programmatic: Towards a Transparent Trading Model
December 22, 2016 |
For some time now, the rapid pace of change in the online publishing industry has led to a widening gulf between programmatic providers and publishers...