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The 10 Commandments of Programmatic Sales

For many in the industry, programmatic is now second nature, and it is easy to take that knowledge for granted. The truth, however, is that even the most advanced among us is still simply experimenting with this new and revolutionary technology.

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The 10 Commandments of Pogrammatic Sales were created to share those lessons we feel are most important.

Improve Digital was founded in 2008, and we’ve been there every step of the way as programmatic has come into its own in Europe. Through the years, as we have supported hundreds of millions of Euros in media spend – across hundreds of clients, thousands of buyers, and tens of thousands of marketer campaigns – we have learned many lessons from experiences. The 10 Commandments of Pogrammatic Sales were created to share those lessons we feel are most important and that are universally applicable to any media business looking to bring automation to their sales effort.

It is our firm belief that the simplest of truths cannot be shared too often or shared too widely. We hope you find value in this list, whether it helps inform your company’s approach to programmatic or simply gets you thinking about this incredibly exciting marketplace in new ways.

Download the 10 Commandments of Programmatic Sales here.

Chief Strategy Officer