Swiss PubliGroupe to acquire majority stake in Improve Digital
Improve Digital, a European provider of sell-side platform (SSP) technology and services, has signed a strategic agreement with Swiss-based PubliGroupe, a provider of marketing and media sales services.
PubliGroupe acquires 85% of the Improve Digital shares. The company will operate as an independent entity within the PubliGroupe portfolio. The transaction also includes a significant investment in Improve Digital, fueling Improve Digital’s international expansion and technology development. Head of-fice of the company will remain in Amsterdam and the two founders, Joëlle Frijters, CEO, and Janneke Niessen, CIO, continue to lead the company during the next development and internationalization stages.
Improve Digital’s technology is tailored to the needs of European premium publishers looking to automate their sales relationships and manage their own private market places. Today over 70 premium European publishers use Improve Digital’s platform and the technology is compatible with all major ad systems in the market. The company employs over 50 professionals and has offices and local teams in its core markets Germany, France, UK, Netherlands, and Spain.
Joëlle Frijters, CEO and founder of Improve Digital, said: “There is a whole new world evolving with advertising budgets seeking the automated route. In a few years we expect the majority of the advertising budgets to be traded in an automated fashion and in real-time. With this strategic step, we are looking forward to rolling out our company even more quickly and broadly, benefitting from a strong majority shareholder.”
Arndt Groth, CEO PubliGroupe: “Improve Digital is a fast growing company with an outstanding value proposition and technology. The dynamic and leading European sell-side platform (SSP) provider gives PubliGroupe an excellent opportunity to grow internationally in the field of real-time advertising, further developing our existing, trusted relationships with premium publishers, agencies and advertisers in a mutually beneficial manner“.
Janneke Niessen, CIO and founder of Improve Digital: “This investment allows us to continue to strongly develop our technology around our three strategic pillars of RTB, premium and data and continue to offer our clients a competitive platform, tailored to their needs allowing them to be in control of their future and revenue.”
Martijn Hamann, Partner at Van den Ende & Deitmers: “We’re proud to have been able to support such a great innovative technology company through their growth, internationalization and R&D stage. It’s a compliment for the founders, to sign an agreement with such a reputable company listed on the Swiss stock exchange. It will be a strong force behind the further growth of Improve Digital.“
The transaction is subject to approval by the Swiss Competition Commission (COMCO).
PubliGroupe is a leading Swiss-based provider of marketing and media sales services, enabling advertisers to reach their audience by optimising the return of their marketing spending and allowing media owners to effectively monetise their reach. It is a performance-oriented full-service provider, employing state-of-the-art data processing tools and information technology with the ultimate goal of making marketing processes more effective for its clients, be it in traditional or digital media. The company is organised into three client-oriented business segments: ‘Media Sales’, ‘Search & Find’ and ‘Digital & Marketing Services’. Each segment is responsible for its own profits and long-term performance. The holding company PubliGroupe is listed on the Swiss stock exchange SIX (PUBN).
For more information visit www.publigroupe.com
Amsterdam/Zurich, October 2012