CEO and Co-founder Improve Digital www.improvedigital.com
Joelle is CEO and co-founder of Improve Digital, co-initiator of Inspiring fifty and mentor for startups. She started the company having been a director at Microsoft Media Networks (NNM) EMEA, where she launched and oversaw Microsoft’s private ad network and solved the issue of the company’s unsold inventory. Prior to Microsoft, with support from Nickelodeon and Isobar, Joelle initiated one of the first social media start-ups, which was later sold to media giant, Sanoma. She worked at the head office of KLM Airlines, where she gained her first experience in yield management. Both Joelle and Improve Digital have won and have been nominated for several awards including Deloitte Fast 50, Deloitte Rising Star, Red Herring 100, Emerce European Startup top 10, The Next Women Top 100 most influential business women.
CIO and Co-founder Improve Digital www.improvedigital.com
Janneke is Chief Innovation Officer and co-founder of Improve Digital. She is the driving force behind the company’s 360 Platform for real-time advertising. She is co-initiator of the Inspiring fifty, mentor at Startup Bootcamp and Board Member at IAB Europe. She is an angel investor, board member and regularly speaks at events about digital media and entrepreneurship. She started her career 15 years ago as online media director at the first Dutch online media agency. Janneke went on to co-found DQ&A – an ad operations company with worldwide offices. She is also author of, and contributor to books about online media and has lectured on the subject at Amsterdam and Leuven universities and has been chairman of the taskforce automated trading of IAB. Both Janneke and Improve Digital have won and have been nominated for several awards including Deloitte Fast 50, Deloitte Rising Star, Red Herring 100, Leading Online Entrepreneur of the Year, Online Media Women of the Year, Emerce European Startup top 10, The Next Women Top 100 most influential business women.
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Our work with Improve Digital has been key to our growth. By enabling automated trading Improve has opened up the premium publishers in Europe to new players in the field like YD. In the new automated online eco system, networks and trading desks are able to compete for inventory on even par. YD has high standards in terms of real-time demand, flexibility in volumes and pricing. The Improve Digital team has proven to meet all of our demands on a strategic level as well as in day to day business.