Meet the Improve Digital Management Team.

 

Learn more about our Founders and the professional background of our Management Team members.

Joelle Frijters, CEO & Founder

Twitter: @joelle_improve
Linkedin: http://www.linkedin.com/in/joellefr

 

Joelle is CEO and co-founder of Improve Digital, co-initiator of Inspiring fifty and mentor for startups.

 

She started the company having been a director at Microsoft Media Networks (NNM) EMEA, where she launched and oversaw Microsoft’s private ad network and solved the issue of the company’s unsold inventory. Prior to Microsoft, with support from Nickelodeon and Isobar, Joelle initiated one of the first social media start-ups, which was later sold to media giant, Sanoma.

 

She worked at the head office of KLM Airlines, where she gained her first experience in yield management. Both Joelle and Improve Digital have won and have been nominated for several awards including Deloitte Fast 50, Deloitte Rising Star, Red Herring 100, Emerce European Startup top 10, The Next Women Top 100 most influential business women.

 

Janneke Niessen, CIO & Founder

Twitter: @janneke_improve
Linkedin: http://www.linkedin.com/in/jannekeniessen

 

Janneke is Chief Innovation Officer and co-founder of Improve Digital. She is the driving force behind the company’s 360 Platform.

 

In her industry, Janneke is a sought-after speaker and thought leader, regularly appearing at events to discuss entrepreneurship and digital marketing; and she is an active board and committee participant with industry trade associations such as the IAB (Interactive Advertising Bureau). She started her career 15 years ago as online media director at the first Dutch online media agency. Janneke went on to co-found DQ&A – an ad operations company with worldwide offices.

 

Janneke was recently named 2014 EY Entrepreneur of the Year. This is the latest in a long list of honours, both Janneke and Improve Digital have won and have been nominated for several awards including Deloitte Fast 50, Deloitte Rising Star, Red Herring 100, Leading Online Entrepreneur of the Year, Online Media Women of the Year, Emerce European Startup top 10, The Next Women Top 100 most influential business women. Janneke is also co-initiator of InspiringFifty (www.inspiringfifty.com), a pan-European programme that identifies, encourages, develops, and showcases women in leadership positions within the technology sector.

 

At a personal level, she is a strong and vocal advocate for greater computer science and entrepreneurship education, beginning as early as the elementary school years. More broadly, she is an active voice in the Netherlands and across the EU, helping to highlight national and regional market strengths and reinforce their importance within the global technology landscape. Janneke’s true passion is in advancing technology, with a primary goal of fostering innovation today and in the future.

PR Contact

Victoria_web Victoria Morrison
PR & Comms, Director
+31 202 620 277

Improve Digital
Van Diemenstraat 192
1013CP Amsterdam
Send an email
MARKET MAP

MARKET MAP

MARKET MAP

Find out more information about our Display Eco-System Map. Read more »

TESTIMONIALS

TESTIMONIALS

Our work with Improve Digital has been key to our growth. By enabling automated trading Improve has opened up the premium publishers in Europe to new players in the field like YD. In the new automated online eco system, networks and trading desks are able to compete for inventory on even par. YD has high standards in terms of real-time demand, flexibility in volumes and pricing. The Improve Digital team has proven to meet all of our demands on a strategic level as well as in day to day business.

Niels Baarsma, COO, YD World

More testimonials »

Market Radar

Market Radar

Facebook   Twitter   LinkedIn