Founded in 2008 by Joelle Frijters and Janneke Niessen, Improve Digital is Europe’s leading independent publisher monetisation technology provider.
Committed to increasing revenue for media owners, Improve Digital provides an innovative platform to automate and improve the monetisation of advertising and audience, across all screens, and through all public and private sales channels.
The company works with over 250 of the top publishers and media owners across the globe, and through them, supports the marketing efforts of tens of thousands of advertisers.
In 2012, Improve Digital became part of PubliGroupe, a global leader in marketing services. Improve Digital is headquartered in Amsterdam, with offices in the UK, Germany, and Spain.
In 2014 Improve Digital yet again ranked within Deloitte’s Technology Fast50 list, its annual selection of the 50 fastest-growing technology companies based on revenue growth over the last five years.
About the Founders
Joelle is CEO and co-founder of Improve Digital. Since its founding in 2008, Joelle has led the company through a period of tremendous growth, seeing it emerge as a market leader in programmatic advertising.
Joelle is a thought leader within the technology and online advertising industry, sought after as a speaker and commentator on topics ranging from entrepreneurship, digital marketing technology, and media revenue strategies. She is a guest lecturer on the MBA Entrepreneurship course at IESE Business School, and is also an active board and committee member, affiliated with regional and global organisations such as Interactive Advertising Bureau (IAB).
Prior to Improve Digital Joelle spent many years asa director at Microsoft, where she launched and oversaw Microsoft’s private advertising network in the EMEA region. Prior to Microsoft, with support from Nickelodeon and Isobar, Joelle initiated one of the very first social media start-ups, which was later sold to media giant Sanoma. Very early in her career, she worked with KLM, and it was here that her passion for yield and revenue management was born.
Janneke is Chief Innovation Officer and co-founder of Improve Digital. She is the driving force behind the company’s 360 Platform.
In her industry, Janneke is a sought-after speaker and thought leader, regularly appearing at events to discuss entrepreneurship and digital marketing; and she is an active board and committee participant with industry trade associations such as the IAB (Interactive Advertising Bureau). She started her career 15 years ago as online media director at the first Dutch online media agency. Janneke went on to co-found DQ&A – an ad operations company with worldwide offices.
Janneke was recently named 2014 EY Entrepreneur of the Year. At a personal level, she is a strong and vocal advocate for greater computer science and entrepreneurship education, beginning as early as the elementary school years. More broadly, she is an active voice in the Netherlands and across the EU, helping to highlight national and regional market strengths and reinforce their importance within the global technology landscape. Janneke’s true passion is in advancing technology, with a primary goal of fostering innovation today and in the future.