Amsterdam/ Paris, 14th of June 2013. Digital media is changing rapidly and Sublime is one of the players that puts their selves at the forefront of this change by offering an High Impact Rich Media product Sublime Skinz. Close to 50% of all French users are reachable through their network with over a hundred campaigns running in the last 6 months. For their publisher clients, Sublime skinz offer a minimum CPM of 3€.

To migrate their inventory onto the ad-exchanges, Sublimes Skinz is powered by Improve Digital’s technology. For buyers (agencies or advertisers), Sublime Skinz is currently connected to 3 mayor DSPs (Turn, Mediamath and DoubleClick Bid Manager)

“Sublime is definitely taking the lead here in the French market in combining branding with programmatic technologies. We’re very proud to be their technology partner in this journey” comments Joëlle Frijters, CEO and co-founder of Improve Digital.

About Improve Digital

Improve Digital is a leading real-time advertising technology provider, enabling publishers to develop their own ad ecosystems and grow their revenue streams in Real Time Advertising. Founded in Amsterdam, the company’s mission is to enable media owners to increase control, scalability and connectivity, by realizing the value of their content and audiences. Improve Digital has offices in London, Amsterdam, Paris, Munich, Barcelona and Madrid. Improve Digital is a PubliGroupe portfolio company.

Press Contact

Stephanie Magnan

s.magnan@improvedigital.com

www.improvedigital.com

“I am honoured to be selected in the board of IAB Europe and I am looking forward to support the IAB’s mission to protect, promote and professionalise Europe’s digital advertising industry. I have a strong passion for our industry and believe it can be a great accelerator for growth in Europe.” comments Janneke Niessen.

More information on the IAB Europe’s website here

“Adding a rich media format offers advertisers even more possibilities within the quality network of Sanoma. Naturally for this rich media format, the same rules apply where the auction and floorprices define the price. Obviously there is neiher a guaranteed placement.,” says Rachel Gómez Y Maseland, sales director at Sanoma.

This is a translated extract of an original press release in Dutch that can be found here

The Market Map Netherlands can be downloaded for free DOWNLOAD

Improve Digital thanks all of its customers! We know we have a lot to be thankful for and firmly believe in paying it forward in social engagement and entrepreneurship. We donated 3500€ to the formation of women in Morocco, using the concept of European start-up betterplace.org.

Unemployment in Morocco especially of women is extremely high. One of the reasons is that they don’t have a good school education. Illiteracy is one of the main problems in Morocco – approx. 30% of the over 15-year olds are still illiterate. This quota is getting much higher in rural areas – especially for women and girls – still today about 40-50% of women in rural areas are illiterate – and therefore have no possibility to enter the workforce.

Since centuries leather working is one of the main crafts in Morocco. In and around Marrakesh you find the “shoukara” a very delicately hand embroidered leather bag with a long tradition. But the industrialisation and mass production have pushed the traditional craftmanship almost completely away.

The goal of the ABURY Foundation is to preserve the old crafts and at the same time offer the women (and men) living in rural areas a possibility to work, earn money and become self-sufficient within their traditional surrounding!

A donation enables a young moroccan woman to become a master craftwoman in leather embroidery. And this woman keep a tradition that was about to get lost. With only 200 Euros the full training of a woman can be financed.

“2012 was a great year with lots of developments – which have only been possible because of your support! We have been able educate the first class of women and start working with them. Thank you so much for your support, we just got the money together for the first class of 20 sewers and now we can already go for the 2nd class in 2013!! For 2013 we will educate the next two classes and on top employ a teacher who teaches the women also how to read and write – we will keep you posted here about the progresses!” comments Andrea Kolb.

For more information please write to betterplace@abury.org or visit the website www.abury.org

Amsterdam, 10 December 2012. The Real Time Advertising Technology provider Improve Digital (http://www.improvedigital.com) and The Media Trust (http://www.themediatrust.com) announced their partnership. The integration puts The Media Trust’s powerful malware detection engine to work across billions of Improve Digital’s Publishers impressions each month. The Media Trust uses proprietary technology to proactively identify malware threats and alert Improve Digital to the source – before the tags can be launched and damage done. It will benefit premium publishers using Improve Digital technology for their private ad exchanges by giving the capability to combat the growing threat of malvertisers.

“We are delighted to be partner with Trust Media. Thanks the combination of our technologies we can propose a new standard in malware protection for our publishers. With our huge inventory and the demand side flow, this is our priority to maintain a safe environment, and this is why we are proud to work with the leader of its field. Our partnership creates benefits for all of our clients.” says Joelle Frijters, CEO and Co-founder of Improve Digital.

About The Media Trust Company

The Media Trust is the leading provider of online ad creative malware scanning, ad verification, and data transparency services worldwide.  Media Trust’s proprietary content monitoring technology protects yield managers, publishers, ad networks, and exchanges from malicious or otherwise unwanted creative running through their platforms or on their web sites. Media Trust verifies targeting and creative execution for thousands of media buys daily across 45 countries.  Media Trust maintains the largest global infrastructure for geographic and behavioral targeting verification to ensure campaigns are running correctly, reducing discrepancies and make-goods and providing solutions to identify and correct campaign errors in the process.  Media Trust automates the support of traditional and mobile Internet advertising creative including display, rich-media, video, text and search and is integrated with leading ad serving and OMS solutions.   Media Trust clients include AdMob, Advertising.com, Comcast, Hearst Newspapers, PointRoll, Yahoo, YouTube and over 300 additional agencies, publishers, ad networks and exchanges.

About Improve Digital

Improve Digital is a leading real-time advertising technology provider, enabling publishers to develop their own ad ecosystems and grow their revenue streams in Real Time Advertising. Founded in Amsterdam, the company’s mission is to enable media owners to increase control, scalability and connectivity, by realizing the value of their content and audiences. Improve Digital has offices in London, Amsterdam, Paris, Munich and Madrid.

Press Contact

Nicolas Clasen

Vice President Marketing

Improve Digital – Real time advertising technology

m +49 (0) 170 24 63 761

n.clasen@improvedigital.com

skype. nclasen

XING: www.xing.com/profile/Nicolas_Clasen

www.improvedigital.com

Photos, Videos and Presentations available here !

Improve Digital’s technology is tailored to the needs of European premium publishers looking to automate their sales relationships and manage their own private market places. Today over 70 premium European publishers use Improve Digital’s platform and the technology is compatible with all major ad systems in the market. The company employs over 50 professionals and has offices and local teams in its core markets Germany, France, UK, Netherlands, and Spain.

Joëlle Frijters, CEO and founder of Improve Digital, said: “There is a whole new world evolving with advertising budgets seeking the automated route. In a few years we expect the majority of the advertising budgets to be traded in an automated fashion and in real-time. With this strategic step, we are looking forward to rolling out our company even more quickly and broadly, benefitting from a strong majority shareholder.”

Arndt Groth, CEO PubliGroupe: “Improve Digital is a fast growing company with an outstanding value proposition and technology. The dynamic and leading European sell-side platform (SSP) provider gives PubliGroupe an excellent opportunity to grow internationally in the field of real-time advertising, further developing our existing, trusted relationships with premium publishers, agencies and advertisers in a mutually beneficial manner”.

Janneke Niessen, CIO and founder of Improve Digital: “This investment allows us to continue to strongly develop our technology around our three strategic pillars of RTB, premium and data and continue to offer our clients a competitive platform, tailored to their needs allowing them to be in control of their future and revenue.”

Martijn Hamann, Partner at Van den Ende & Deitmers: “We’re proud to have been able to support such a great innovative technology company through their growth, internationalization and R&D stage. It’s a compliment for the founders, to sign an agreement with such a reputable company listed on the Swiss stock exchange. It will be a strong force behind the further growth of Improve Digital.”

The transaction is subject to approval by the Swiss Competition Commission (COMCO).

About Improve Digital

Headquartered in Amsterdam, Improve Digital was founded in 2008. The company provides real-time advertising technology to owners of premium digital media who want to build their own private ad ecosystem. Improve Digital enables media owners to build, grow, manage, control and optimise their own environment, driving revenues from direct campaigns, RTB, ad networks, exchanges, trading desks and any other third party media buyers. In 2012, The company was a European Red Herring Top 100 winner and was selected a Global Red Herring Top 100 company in 2012. In 2011, Improve Digital was a Deloitte Fast50 winner.

For more information visit www.improvedigital.com.

About PubliGroupe

PubliGroupe is a leading Swiss-based provider of marketing and media sales services, enabling advertisers to reach their audience by optimising the return of their marketing spending and allowing media owners to effectively monetise their reach. It is a performance-oriented full-service provider, employing state-of-the-art data processing tools and information technology with the ultimate goal of making marketing processes more effective for its clients, be it in traditional or digital media. The company is organised into three client-oriented business segments: ‘Media Sales’, ‘Search & Find’ and ‘Digital & Marketing Services’. Each segment is responsible for its own profits and long-term performance. The holding company PubliGroupe is listed on the Swiss stock exchange SIX (PUBN).

For more information visit www.publigroupe.com.

Press contact:

Improve Digital BV

Nicolas Clasen

Vice President Marketing

Tel:  +49 170 24 63 761

E-Mail: n.clasen@improvedigital.com

„Automation and Real Time Bidding solutions are the future of Online Display” says Torben Heimann. “Improve Digital’s advanced technology platform  is the perfect partner for premium publishers in Germany. We will expand our service team in Germany in the next month and build a fully serviced German business hub.”

The 41 year old Heimann will be based at  the Munich office. Before joining Improve Digital, Torben was responsible for the German and Central Europe markets at Tradedoubler.  He also previously worked in managerial positions for AOL, Payback and Deutsche Bank.

“We are very happy to get Torben Heimann on board”, says Joelle Frijters, CEO and Co-Founder at Improve Digital. “Germany is our core market after the Netherlands and this is a signal that we want to grow fast there.”

Torben Heimann follows in his position as Managing Director from Nicolas Clasen who is now overseeing all marketing activities as Vice President Marketing for the Amsterdam based technology provider Improve Digital.

Press Contact

Nicolas Clasen

Vice President Marketing

Improve Digital – Real time advertising technology

m +49 (0) 170 24 63 761

n.clasen@improvedigital.com

skype. nclasen

XING: www.xing.com/profile/Nicolas_Clasen

www.improvedigital.de