Improve Digital has an exclusive strategic partnership with PubMatic for the European market. PubMatic provides the world’s leading ad revenue optimisation technology platform. Their mission is to help publishers increase their revenues and yield from ad networks, exchanges and own performance campaigns.
PubMatic’s ad revenue optimisation technology combined with Improve Digital’s own technology offering provides the ideal answer to the needs publishers have today in a media environement where technology and audiences are more fragmented than ever.
…
Joëlle Frijters
With over 11 years in online marketing and advertising, she is an international specialist in remnant inventory monetisation and revenue management. In her last role at Microsoft, she launched and maximised the performance based business (MSNDR), solving Microsoft’s unsold inventory challenge in 11 European markets. Prior to Microsoft she was involved in launching a social media start-up, later sold to Sanoma Publishing. Joëelle’s career started at the head-office of KLM Airlines, where she got her first experience with revenue management in the airline industry. Joëlle graduated from the Global Executive MBA at IESE in 2008. http://nl.linkedin.com/in/joellefr
…
Janneke Niessen
Janneke started her career 12 years ago as online media director at the first Dutch online media agency. She co-founded DQ&A 7 years ago, a globally active ad-operations with offices in several countries, and worked for prestigious clients like Microsoft (over 15 countries), AOL, Tiscali, Universal Media and several others. She is the author of a book about online media planning and lectured at the University of Amsterdam and Leuven. She remains a jury member of the prestigious Dutch interactive awards for several years and has been an advisor and co-edited several other books and publications. http://nl.linkedin.com/in/jannekeniessen
…
